Adobe Expands Microsoft Partnership at MAX

At Adobe MAX today in Miami, Adobe announced major enhancements to Firefly and agentic workflows throughout Creative Cloud and via partner solutions. Key among the announcements is an expanded partnership with Microsoft.

“We’re powering a new era of creativity where creators and creative professionals at every experience level have the tools, models, and agents they need to bring their biggest ideas to life and stand out with work that reflects their unique taste, style and vision, while staying in control of every outcome,” Adobe president and incoming Chief Executive Officer Anil Chakravarthy. “With demand for content growing across every format and channel, we’re delivering new innovations across our product portfolio that expand how creative work happens and put the power of Adobe’s tools within reach for even more creatives.”

Some of the bigger announcements today include:

Adobe Firefly improvements. Firefly is Adobe’s AI creative studio for working on video, audio, image and design, and it’s getting new tools, agents, and performance updates so that creative professionals can work faster with the precision they expect. Key among the new tools are Adobe Creative Agent, always-on agents in preview, Firefly Video, Firefly Design in beta, Firefly Image, Quick Actions, Firefly Graph in beta, and Firefly Builder in private beta for turning ideas into prototypes using natural language.

Creative Cloud improvements. The Adobe Creative Agent now powers AI assistants in beta in Illustrator, Premiere, InDesign, After Effects and Frame.io. Local MCP integrations in preview let creatives use the AI models of their choice in Photoshop, Illustrator, Premiere and After Effects. New features across the suite include Generative Restyle and Relight in Photoshop, Color Mode in Premiere, Open Eyes beta in Lightroom, and Co-editing beta in InDesign.

More partners. Adobe Firefly and Creative Cloud can use AI models from Adobe and Topaz Labs along with those from partners like ByteDance, Google, Kling, OpenAI, ElevenLabs, and others. Adobe is expanding its partnership with Microsoft to bring optimized versions of Adobe Photoshop, Premiere, After Effects, and Substance 3D Painter beta to Arm-based Windows PCs including the new RTX Spark computers, and Adobe Express will be integrated into Microsoft Photos in Windows 11. Adobe also announced a multi-year partnership with The Walt Disney Company, with Adobe supporting concept exploration and parks and cruise development pipelines at Disney using custom AI models and tools.

Premiere mobile improvements. Adobe Creative Agent is coming to Premiere mobile in private beta with agentic editing capabilities that Adobe says will help creators transform footage into editable first cuts, make edits using natural language, and refine their videos while maintaining full creative control.