Microsoft Bing Is Testing a New Logo

Microsoft seems to be working on a new logo for its Bing search engine. The search engine’s new logo seems to be part of the larger Fluent Design rebrand within Microsoft.

As you may remember, Microsoft started introducing Fluent Design-inspired icons for its Office suite back in 2018, with the company later announcing its plans to redesign over 100 icons in 2019. Most recently, the company started introducing new Windows 10 icons inspired by the same style.

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The new Bing logo is essentially what you would expect: a much more modern logo, with a Fluent Design influence. The logo no longer has sharp corners, and it has some depth that makes it stand out, too. The new logo isn’t significantly different from the existing Bing logo, and that’s a good thing.

Here’s how it looks like in the search results pages:

Microsoft is yet to officially announce the new Bing logo, but we believe this is the first time we are getting a look at the new Bing logo. The company seems to be A/B testing the new logo with a small portion of users, and our tipster spotted the new logo with Bing’s region set to US (English).

A Microsoft spokesperson said the company has nothing to share regarding the new Bing logo at the moment.2

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Conversation 13 comments

  • yoshi

    Premium Member
    01 April, 2020 - 2:37 pm

    <p>In true Microsoft fashion, I'm seeing it through Chrome, but not Edge yet. Looks good though.</p>

  • codymesh

    01 April, 2020 - 2:43 pm

    <p>it looks good but <em>man </em>that typeface kills me. </p>

  • safesax2002

    01 April, 2020 - 2:55 pm

    <p>I like it too.</p>

  • StevenLayton

    01 April, 2020 - 3:32 pm

    <p>Sure, it's a nice logo but….(insert your gripe here)</p>

  • olditpro2000

    Premium Member
    01 April, 2020 - 4:09 pm

    <p>Looks nice. I'm sure the 4 or 5 Bing users will love it. ;)</p>

    • lwetzel

      Premium Member
      01 April, 2020 - 9:30 pm

      <blockquote><em><a href="#535852">In reply to OldITPro2000:</a></em></blockquote><p>Thanks! I do!</p>

  • Travis

    01 April, 2020 - 4:32 pm

    <p>Starting to remind me of the Bixby logo. </p>

  • Sykeward

    01 April, 2020 - 6:12 pm

    <p>I like the white version of the icon especially. It reminds me of the style they used to use on the Office for Mac side (but have since moved away from)</p><p><br></p><p><img src="https://upload.wikimedia.org/wikipedia/en/7/71/Office_2011.png"></p&gt;

  • wright_is

    Premium Member
    02 April, 2020 - 3:04 am

    <p>Still showing up as angular for me. The logo passes better to new Edge and Office logos.</p>

  • Ulfvar

    02 April, 2020 - 1:31 pm

    <p>I love the new logo, but I do wish they would have kept the green colour of the old logo.</p>

    • Fuller1754

      02 April, 2020 - 8:19 pm

      <blockquote><a href="#536084"><em>In reply to Ulfvar:</em></a><em> Took the words right out of my mouth. New logo looks great, but more blue? Bing's teal-ish green helped identify it.</em></blockquote><p><br></p>

  • Winner

    03 April, 2020 - 2:19 am

    <p>Is updating all of the ancient UI elements in Windows 10 part of the redesign?</p>

  • Greg Green

    05 April, 2020 - 11:15 am

    <p>I think it’s cute that there are still bing workers. Part of the bunch of spaghetti noodles on the bottom of the graph, but they’re still there, and even making icons!</p><p><br></p><p>I wonder what the vibe is in that workplace. Hopeful, depressed, or just carefree hippies?</p>

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